Digital Transformation of a Print Media House in the GCC
Client
Preparing a Print Media House digital transformation and online business launch plan in the GCC.
Issue
Our client was a print media corporation based in Saudi Arabia, which decided to exploit its content and business network to create leading e-commerce and last-mile logistics distribution enterprise for GCC markets.
Solution
Our team developed a transformational approach for an e-commerce company. We carried out global and regional benchmarking and established the most desirable segments. We have also defined a new business model, including a hybrid portfolio and a performance hub strategy. Our team developed a strategic business strategy and execution roadmap, built an investment case, and completed funding rounds.
Approach
We supported the client by offering a thorough benchmarking of popular regional e-commerce models, studied GCC market dynamics and e-commerce businesses. An in-depth study of primary potential prospects for a media organization to start a new e-commerce business. We built industry study and review as well as identification of primary e-tail niches and holes. Eventually, our team developed a specific USP business model and a range of investment portfolios.
Engagement ROI
YCP Solidiance provided a hybrid approach spanning both B2C (e-tail portfolio) and B2B (logistics enforcement hub), built a self-sustaining environment for the new venture, helped raise more than US$10 million, and established 12-month project management and governance process.