E-Commerce & Payment Market Analysis in North Africa
Client
Providing assessment for e-commerce and payment market landscape in North Africa.
Issue
Our client, a global MNC, decided to invest in North Africa’s e-commerce. The client needed to validate the market, better understand the broader retail industry, and gain insight into domestic regulatory issues. Additionally, the client wanted to invest in an IPS business in the region to support the e-commerce industry and needed a thorough knowledge about the use of bank transfer, cash and plastic cards for online & offline purchase.
Solution
YCP Solidiance conducted a market assessment to provide a comprehensive evaluation of the e-commerce and payment market landscape to help the client gain a better understanding of the domestic market, and helped the client grasp the potential of e-commerce and payment market industries in North Africa.
Approach
Our team provided a detailed assessment of the e-commerce and payment market in North Africa. We examined retail and banking industries, as well as investigated the use of ATM, penetration, and usage of plastic cards, and the prevalence of cash payments. We also provided the client with an in-depth analysis in terms of the competitive landscape, including the strengths, weaknesses, and gaps of existing competitors.
Engagement ROI
Our client gained pivotal information about the potential opportunity to penetrate the e-commerce and payment industries in North Africa. The client also acquired the insight to understand how the intermediary payment system would be able to fit in the current payment market landscape in the region.