Feasibility & Growth Strategy for A Building Materials Company in the GCC

Building Material Company


Conducting a feasibility study and strategize growth entry in the GCC market for Europian waterproofing and insulation company.


Our client, one of the largest European companies in the field of waterproofing and insulation products, had a minimal presence. The client asked YCP.Solidiance to look into alternative options that would increase operations and presence in the GCC.


YCP Solidiance established a comprehensive feasibility analysis that included economic, financial, and organizational elements that presented new entry and growth opportunities.


We placed a team of seasoned GCC experts on the ground to conduct a detailed feasibility study of alternative entry options while evaluating competition (including power, value chain, and networks, regional scope, market strategy), pricing, distribution, and raw material availability. Our team also traveled and visited all areas and networks of the GCC for the full mapping of the sector.

Engagement ROI

The client was presented with a detailed feasibility review of the different alternatives, including market share penetration and development model up to 2020, as well as a complete analysis of the demand for waterproofing and insulation. The findings were introduced to national and regional heads and recognized as representative of fact, helpful with practical suggestions, and precisely what they required to penetrate and develop over the next five years.

How can we help you?

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I am very pleased with YCP Solidiance ‘s research on a competitor benchmarking project in the Automotive Glass industry. The team has thoroughly grasped the project context and goals, and their performance has definitely exceeded our standards. While there have been some difficulties in gathering accurate details considering this is a highly technical field, the methodological structure and systematic approach have been achieved.

Asahi Glass Group
Senior Sales & Marketing Center Manager, Automotive Glass Division, Asahi Glass Group

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