Feasibility & Growth Strategy for A Building Materials Company in the GCC
Client
Conducting a feasibility study and strategize growth entry in the GCC market for Europian waterproofing and insulation company.
Issue
Our client, one of the largest European companies in the field of waterproofing and insulation products, had a minimal presence. The client asked YCP.Solidiance to look into alternative options that would increase operations and presence in the GCC.
Solution
YCP Solidiance established a comprehensive feasibility analysis that included economic, financial, and organizational elements that presented new entry and growth opportunities.
Approach
We placed a team of seasoned GCC experts on the ground to conduct a detailed feasibility study of alternative entry options while evaluating competition (including power, value chain, and networks, regional scope, market strategy), pricing, distribution, and raw material availability. Our team also traveled and visited all areas and networks of the GCC for the full mapping of the sector.
Engagement ROI
The client was presented with a detailed feasibility review of the different alternatives, including market share penetration and development model up to 2020, as well as a complete analysis of the demand for waterproofing and insulation. The findings were introduced to national and regional heads and recognized as representative of fact, helpful with practical suggestions, and precisely what they required to penetrate and develop over the next five years.