Manufacturing Plant Feasibility Study for Global Construction Materials Company
Client
Performing a feasibility study for a global building products company to penetrate the GCC market.
Issue
Our client was a global leader in building products, specialized in insulation and waterproofing membranes, deciding whether to build or lease a manufacturing plant in the GCC. The company aimed to develop an in-depth understanding of the dynamic building materials sector of the GCC, to determine the potential development of the industry around the Gulf, with a particular emphasis on the UAE and Saudi Arabia, and to find the best place and location to create or buy a factory.
Solution
YCP Solidiance’s team analyzed the GCC’s construction material market doing a deep-dive on the insulation and waterproofing industry, with an emphasis on competitive landscape.
Approach
Our team undertook detailed discussions with a wide variety of stakeholders to identify the supply and demand that goods have scope to develop and the nature of buyers from which countries they were purchasing. Once our team had decided that there was room for another manufacturer to operate, we evaluated the client’s strategic manufacturing choices. We established a player to purchase and incorporate into Middle East operations and prioritized main products that the company might supply to the MENA and also ASEAN markets.
Engagement ROI
YCP Solidiance provided a “ready to execute” plant launch strategy and roadmap, selecting the most opportunistic and strategically viable manufacturing facility to purchase and start producing goods within 12 months. We also established high-priority distribution channel partners in key GCC markets and listed export markets that will take over a demand to meet output potential as soon as possible.