Market Analysis for X-Ray Equipment in Abu Dhabi
Client
Conducting a detailed market analysis for a major medical company in Abu Dhabi.
Issue
Our client, a foremost medical equipment manufacturer in Abu Dhabi, expected to increase market share growth in the segment of diagnostic X-Ray equipment. In the early years of its presence in Abu Dhabi through a distributor, the client had seen significant demands. However, the top-line growth of the client had been leveling out due to the distributor handling another competing brand.
Solution
YCP Solidiance provided a comprehensive market analysis and offered options to increase market share growth. The options include creating its own existence in Abu Dhabi, replacing the current distributor or finding a second distributor.
Approach
Our team studied potential customer targets that included hospitals, laboratories and diagnostic centers in Abu Dhabi. We obtained a comprehensive analysis of decision-making criteria, influencers, procurement process, and requirements that helped us arrange an effective distribution and strategy for customer target. However, we advised the client to create its own existence through viable options in case the competing brands were highly noticed by customers.
Engagement ROI
Our client gained better comprehension about target customers and was able to narrow the target based upon volume and order share. The client was also able to obtain a compelling customer strategy that included essential influencer, criteria, and marketing approach as well as acquiring recommendation to build its own existence in Abu Dhabi to accelerate market share growth.