Multi-Sector Market Analysis for Steel Products

Manufacturing case studies in EMEA


Giving in-depth market analysis in multiple sectors to identify adjacent opportunities in steel products.


Our client, a major steel manufacturer, had a minimum presence in the Middle East. The client wanted to penetrate the Lebanese market, but they were hesitant that their top-line products were able to compete in the local markets.


YCP Solidiance conducted market assessments to provide clear insights into the opportunities for the client to penetrate the domestic market. We provided end-to-end solutions for multiple sectors, including construction and infrastructure sectors. We also introduced adjacent commodity that can offer a higher margin.


Our team conducted a detailed examination of the current market trend and size of steel products, including an assessment of the potential and attractiveness. We also analyzed comprehensive data on the volume as well as the value of consumed steels to help our client make a market entry decision. We conducted a number of interviews across Lebanon with concerned parties across the value chain. Our team also assessed import and export data based on different Harmonized System codes to comprehend the competition in the domestic market and to determine if imported products from overseas players can influence the price.

Engagement ROI

The market assessment showed a minor potential opportunity for the client to compete against domestic players. Based on the analysis, we suggested the client not to penetrate the Lebanese market.

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I am very pleased with YCP Solidiance ‘s research on a competitor benchmarking project in the Automotive Glass industry. The team has thoroughly grasped the project context and goals, and their performance has definitely exceeded our standards. While there have been some difficulties in gathering accurate details considering this is a highly technical field, the methodological structure and systematic approach have been achieved.

Asahi Glass Group
Senior Sales & Marketing Center Manager, Automotive Glass Division, Asahi Glass Group

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