Our Services
戦略・オペレーション
経営成長戦略
市場を熟知した日本人プロフェッショナルとローカルプロフェッショナルのチームが、徹底した市場参入・成長戦略、事業拡大計画で日系企業のEMEAビジネスをフルサポート
Key Questions
What is the optimal mode of entry into the EMEA market? What are the unique opportunities for innovation from the planned expansion to the EMEA? What additional knowledge, skills, or resources will you require to expand business in the EMEA and achieve your strategic objectives? How do you address the roadblocks for your growth in the EMEA?
ルール形成戦略
規格策定・標準化（ISO・IEC等）、ルール形成・ロビイング、パブリックリレーション、調達ガイドラインなど機関や企業の目的達成を支援
Key Questions
Which strategy is best suited to enter the EMEA market? What is the current market landscape, and how would you position your products/services? How can you streamline your operations in the new market?
サプライチェーンマネジメント
業務プロセス改善およびサプライチェーン効率化により事業の売上拡大を実現
Key Questions
How could your EMEA supply chain generate more value? What are the biggest risks facing your supply chain in the EMEA? How do you align your EMEA supply chain and business strategies?
会社登記・事業トランスフォーメーション
日系企業のEMEA事業展開に最適なセットアップを検証、各市場に適合させるための事業トランスフォーメーションをアドバイス
Key Questions
What are the strategic priorities that will enable your company to achieve our desired impact? How can your company grow sustainably in the EMEA? How do you boost efficiency while remaining flexible? How do you define the work processes and tools to enable your people to be effective?
人事・採用
イノベーション、実用性、これまでの経験をベースに、人的リソースの最適化とビジネスパフォーマンスの向上を実現
Key Questions
How does your overall business plan affected by our human resources strategy? How will the global market forces have an impact on the talent pools available to your company and on the steps to secure future talent? Which are the essential skills that will fuel the development of your company?
M&A・ファイナンス
投資・デューデリジェンス
リスク最小限に抑え、企業価値の最大化を実現
Key Questions
What is the potential of the target company for investment? How is “work capital” determined for the purposes of the acquisition agreement? What capital expenditures and other investments will be needed to continue the growth of your business?
M＆A戦略・交渉
M＆Aをスムーズに完了させるため最適なM＆A戦略を構築し買収条件交渉を行う
Key Questions
Is there an opportunity for a good return? Does the deal come under the boundaries of the defined shareholder valuation and the amount of the equity investment? How easily will the PE Fund be able to sell it by the end of the investment period?
PMI
経営統合によるシナジー最大化を目的に、新組織体制下における企業価値向上およびマネジメント仕組み作りを推進
Key Questions
How will the business operations continue after an integration takes place? What are the expectations of the new company operations? What improved processes should implemented?
調査分析
市場調査・分析
市場規模、トレンド、産業構造、規制・参入障壁などデスクトップ調査と業界主要プレイヤーへのヒアリング調査をローカル言語で行い分析
Key Questions
How big is your potential market in the EMEA? How much of the market share can you conservatively take? What other products and services are similar to yours? How can your company leverage the buying habits of the EMEA customers?
定性調査・フォーカスインタビュー
様々な調査手法（サンプリング、デプスインタビュー、フォーカスグループ、電話調査、覆面調査、訪問調査など）を組み合わせ、調査を走らせるのみならず分析から事業戦略立案まで一貫して行う
Key Questions
What are the trends in sales over recent years in the EMEA? What type of marketing strategy is usually used in the region? Which keywords and topics relating to your product/service are most discussed online in the EMEA?
競合分析
Benchmarking local business of target companies, including sales trends/partnerships/promotions/sales channels
Key Questions
Who are your competitors in the EMEA and what are their stength and weaknesses? What are the opportunities and threats within a given market or industry?
実証実験
事業性の仮説に基づいた実証実験を現地で実施し、EMEA市場に最も適したビジネススキームを策定する
Key Questions
Who is your ideal customer? What does your ideal customer want/need? What value or need does your product/service fulfill? What improvements could be made to your product/service to have a wider reach?
販路開拓調査・取引先リストアップ
事業パートナー・M&A候補企業、仕入れ先・販売先をロングリストを作成、評価クライテリアに沿って初期的インタビューを実施、営業代行も行う
Key Questions
Who is your ideal customer? What does your ideal customer want/need? What value or need does your product/service fulfill? What improvements could be made to your product/service to have a wider reach?
マーケティング・プロモーション
マーケティング戦略
市場、カテゴリ、未対応消費者ニーズを特定し、EMEA市場参入から事業拡大まで最適なマーケティング戦略を作成
Key Questions
Who do you want to reach out? What partnerships do you need to create in order to achieve your goals? How o you maximize your marketing ROI and what are the most effective marketing strategies in the local EMEA market?
価格戦略
販売機会を最大限活用しEMEA市場における商品の適正価格をチャネル別に正しく設定
Key Questions
How much is your product worth in the perspective of your customers? What is the level of affordibility of your target customers in the EMEA? How should you react to competitors’ prices?
チャネル戦略・バリュープロポジション
チャネル戦略と価値提案を提供し、EMEA市場における理想のフットプリント構築とターゲット層へのアプローチ最大化を実現することをサポート
Key Questions
Which products should be sold to which customers through which channels? How much customization is required? How do you select new channel partners in the EMEA?
プロモーション・広告
マスメディアはもちろん、デジタルマーケティング（Google・Amazonなど）やインフルエンサーマーケティング（SNS・プロダクトプレイスメントなど）含む、EMEA市場におけるプロモーションと広告をプランニング
Key Questions
カスタマージャーニー
あらゆるタッチポイントおよびプラットフォームにおいて最高のカスタマーエクスペリエンスを実現
Key Questions
What differentiates your product/service from others? How can your product/service best serve customers’ immediate needs? How could your company improve customer experience?